A Tech Company Name Requires a Bright Approach


Typically, a tech name will follow a literal or concrete construction supported an existing product or service. These sorts of names will often convince be short-lived. They also require significant rebranding efforts because the company grows and evolves. Tying your tech name to some current trend or product cycle might prove disastrous within the long-term. Remember all of these companies within the late 90’s with “PC,” “cyber,” “computer,” or “online” in their names? CompUSA may be a prime example. It had a product-based name that limited the company’s growth potential.

What to do?

If you would like to make an efficient & long-term name , you’ve got to start out by determining your company’s “pivot point.” Your pivot point is your company’s core purpose, chief motivation & reason-for-being. While products and services change, a company’s core principles typically remain consistent.

A tech name must equip the business with a timeless identity. Here are just a couple of of the IT & tech services companies we’ve branded using various proven naming strategies.

Corserva – Formerly PCnet-inc.com. This network company evolved to supply advanced IT storage and cloud-based solutions. Their legacy PC-based name proved both misleading & inaccurate when attracting new clients. Thier new, coined name is predicated on the words “core” and “serve”. Now, Corserva has the pliability to talk to their core capabilities, commercial servers & high levels of customer service. In other words, the name morphs to suit the evolving needs of the corporate .

Claricent – This IT client specialized within the information/knowledge management business. Their primary focus centered on bringing clarity to legacy information systems. Our goal was to spotlight their sense of insight, brilliance and expertise. the ultimate result was Claricent… “See more. Know more. Do more.” The name now spotlights their core benefit and evokes the proper emotional tone. When done correctly, invented names represent an efficient strategy for naming both IT and consulting companies.

No, not that kind of a storm, but a brainstorm! This may not seem like rocket science, and it isn’t. The idea might seem cliche at first, but it can be more than useful, remember how you might have come with the idea for the company as a shower thought? Why should the name for the company just pop into mind?

The best way to brainstorm would be to sit with other company officials, even friends, and try to generate a big list of domain names that might initially come to mind. Writing anything that comes to mind is a good idea, never pass up even a goofy suggestion, as it might be perfect with a little altering. Initially, if you fail to brainstorm or you simply cannot get that buzz you are looking for, you should try various activities to get in the mood and try again.

After everyone has put their tech company name ideas on the table, then comes the filtering part. At first, irrelevant names should be removed to make things easier and only leave the names which are acceptable to be chosen. Depending on how many domains have been suggested, most of them will most likely be rejected from the get-go. It is also essential to notify the team members about what you are exactly looking for in regards to the name. This can help you from getting unrelated suggestions in the first place.

After a little trial and error, you will have a list of short well generated names that you can further filter. Do not be in a hurry to settle on one of the cute tech names just yet, because there are other factors you need to consider.


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